In 2014, Kobe Bryant invested $6 million in body armor company BodyArmor. Just four years later, the sports drink maker sold to Coca Cola for a valuation of $8 billion. The deal has made Bryant’s stake worth about 400 million dollars and he was able to retire from basketball early with no penalties or taxes needed on his earnings.
Kobe Bryant’s $6 Million Investment In BodyArmor In 2014 Worth $400 Million After $8 Billion Sale To Coca Cola. Kobe Bryant grew up in Italy, and he was the youngest of three children.
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Many NBA players utilize the money they make in the league to help them guarantee their financial future. Many gamers are able to gain a substantial sum of money. Rather of spending it all on something tangible, they prefer to put it into initiatives and enterprises that they believe will succeed.
Kobe Bryant’s investment in the sports drink firm BodyArmor just paid off. Bryant bought a 10% share in the firm for $6 million in 2014. The firm announced today that it has reached an agreement with Coca-Cola to sell their company for $8 billion.
As a consequence, Bryant’s $6 million investment has yielded a $400 million profit over the period of seven years. This money, which is reportedly $90 million more than Kobe made as an NBA player, will belong to his family and will be theirs to spend as they see fit.
Darren Rovell told the tale of how he met Kobe Bryant and Mike Repole, the inventor of BodyArmor, and how they became friends. He spoke about how the three of them had been on a journey together as BodyArmor grew in popularity over time.
The news fills me with delight and anguish in equal measure.
It was via this company that I met the creator, Mike Repole, and Kobe Bryant, and formed lasting friendships with them. Of course, the Kobe component of that equation was taken away from us all.
Kobe’s family will walk away with about $400 million, $90 million more than he earned on the floor during his 20-year NBA career, thanks to a $6 million investment in 2014 that acquired ten percent of the firm.
Repole and Kobe had worked together briefly at Vitaminwater, a business Mike sold to Coke for $4.1 billion. But, when Kobe requested me to arrange up meetings with business giants, I reintroduced the two eight years ago.
Being on the phone with Mike and Kobe, you could sense the magic.
They were both Type A personalities who didn’t sleep and crushed everybody who got in their way. They thrived on competition and were motivated in a manner that only a few people are.
When BodyArmor first came out, it wasn’t a terrific drink, and it was also against all odds. Aside from Coke’s Powerade, which gained a minor percentage of the market, no upstart has been able to compete with Gatorade.
Mike’s strategy of being the polar opposite of Gatorade was a hit with Kobe. While criticizing Gatorade as old and archaic, create a contemporary drink.
Kobe, Mike, and I grew to appreciate the firm as it grew in prosperity. We’d get together once or twice a year in front of groups — BodyArmor personnel, Coke bottlers — and present our tale of how it all came together, as well as our future predictions.
Mike, Kobe, and I performed again in September 2019 for another night of fun centered on the BodyArmor success story. On the way out, he hugged me and we laughed and mocked one other. I hadn’t seen him in a long time, and that was the final time I saw him.
I appreciate that the date of the release is designed to celebrate his jersey numbers. The $8 billion price tag is fantastic and it’s more than we all ever dreamt of.
But the tale is unquestionably incomplete without Kobe gazing us in the eyes, as he was capable of doing while sipping rich Italian wine and blowing a cigar in our faces.
Bryant isn’t the only athlete who invests his money. Kevin Durant has had a lot of success as an investor, with firms like Postmates and Overtime becoming very profitable following Durant’s original investment.
Kobe’s wise investment pays off for his family and ensures them financial stability in the future. This money will be a tremendous assistance to them as his girls strive to figure out what they want to do with their lives and seek the finest college education available.
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